My latest web project has been the complete design of allisoncosmos.com for a friend of mine who is a talented artist and designer, as you can see from her site. Not so long ago I was web editor for the SF Bay Chapter Sierra Club’s newspaper/blog theyodeler.org (now here) and their main site. I created theyodeler.org, a sophisticated WordPress news site, from the ground up. The SF Bay Chapter Sierra Club’s main site, sfbay.sierraclub.org, is a hand-coded site I redesigned and automated. At the Sierra Club I developed these and other sites — wrote for them, managed their content, looked after marketing metrics, maintained SEO and administered all aspects of the sites.
Most importantly, I re-purposed these sites from their Web 1.0 role as brochures and newspapers, to their Web 2.0 role, by which I mean as the center of something like an hour glass. The wide end on top is the social world and the social media world. These sites held the material which would be broadcast through email, letters, social media, print, events, talks and fundraising pitches. And in the wide bottom end of the hour glass, the sites also held the points at which people would donate to the SF Bay Chapter, find a calendar with which they could become more permanently involved in a committee or an outings group, or where they could become a member of the Sierra Club. The whole chapter used content from these two sites as streams of the latest vetted and beautiful material.
They were central to goal of integrated marketing. After we find that our organization can speak to huge audiences who are empowered to take action and spread the word at the point of contact, integrated marketing becomes necessary. It is the means by which we can remain graceful and coherent. The third site is Setanta Sports’ site. As webmaster for the US and Canadian consumer websites I was responsible for producing digital content and for the development of all online marketing activities during many iterations of these sites, which I also managed. I worked with agencies and used many CMAs, including EpiServer and custom solutions. I also worked with mass email, social media and customer and sales databases. All these forms relate to each other as information flow, which is bears resemblance to logistics, hydrology and art.
theYodeler.org (now here) – SF Bay Chapter Sierra Club WordPress news site
sfbay.SierraClub.org – the SF Bay Chapter Sierra Club brochure site
Setanta.com – two international sports broadcasting sites, US and Canadian